Five fundamental principles retailers should understand in order to differentiate in e-commerce and benefit from the massive surge in traffic caused by the pandemic.
Users increasingly expect their customer experiences to have a voice component, whether on a smartphone, on websites, or on a full-fledged voice assistant. The relative ease of use of voice assistants like Google Home and Amazon Alexa is engendering a significant paradigm shift away from page- and screen-bound brand experiences toward those increasingly mediated by audio, sound and voice.
It’s no secret that search engines are moving toward finding ways to measure this experience. Google’s page experience update (which is now officially rolling out) and the introduction of Core Web Vitals are a move in that direction.