If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs).
For its 2021 social media usage survey, Pew interviewed 1,502 US about their social media habits, providing an overview of key trends and shifts in social media platform adoption and usage. Which, given the events of the last 12 months, has been impacted significantly, with most platforms seeing a rise in usage – but as noted, Pew’s data reveals that the big players remain in charge, even with other apps gaining some ground.
Social media integration is a kind of marketing strategy that will let you use social media channels and platforms in expanding your existing branding and efforts in marketing as a primary vehicle. This is a vital step that will help the audience in engaging more and more with the brand.
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