People aren’t fully rational. Environments, whether physical or digital, influence the choices people make and how they behave. Anyone who has followed the cues to socially distance himself or herself from others in a line in a supermarket during the pandemic or ended up donating more money to a charity…
Nudge: Improving Decisions About Health, Wealth, and Happiness Authors: Richard H. Thaler, and Cass R. Sunstein The idea The authors start from the premise that the…