Organisations have long relied heavily on behavioural data to segment their target markets. But audience segmentation and customer journey planning of the future will demand more from marketers. They’ll need to know who their audience is and what inspires them as individuals.
What is growth hacking and how is it different from marketing? Growth hacking has been a buzzword for a while now. Some people feel it’s just a fancier term for marketing. But is it true? Also, what is growth hacking anyway?