7 steps to effective CX change management
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues.
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Customer Experience Management Defined: How is it Different From CX?
Customer experience exists whether you are intentional about it or not. After all, your customer walks away with a perception of what the brand is, and whether or not this brand lives up to its promises, with every step along their personal journey.