
4 Lessons from Brands that Got Inclusive Marketing Right
Have you ever felt out of place when shopping for clothes online because you couldn’t relate to the body type projected on the screen?
Have you ever felt out of place when shopping for clothes online because you couldn’t relate to the body type projected on the screen?
Marsha Bonner is vice president of people and culture at the Urban Resource Institute, a New York City-based nonprofit helping domestic-violence survivors and homeless families, and one of Crain’s Notable LGBTQ Leaders of 2021.
Customer experience does not live in a void controlled by the marketing teams. Context is everything, and the culture within a company and the day-to-day experience of employees have a huge influence on the kind of experience that is delivered to the final customer.
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