Customer Metrics

Top 40 customer experience statistics to know in 2021

juli 16, 2021 admin 0

More customers are prioritizing experiences above all else when picking between brands. As a result, closing the customer experience gap – the difference between what customers expect from their experiences, and how well a brand believes they are meeting these expectations – only becomes more critical. After all, studies continually show how delivering top-notch marketing, care, and commerce experiences at all touchpoints, while always putting customers’ needs first, can significantly impact your bottom line.

Employee Experience

Why Every Company Needs a Chief Experience Officer

juli 7, 2021 admin 0

A lot of companies miss that a great employee experience leads to a great customer experience. Independently, each function leads to valuable relationships — with customers and employees — but when CX and EX are managed together, they create a unique, sustainable competitive advantage.

How to set up a virtual customer journey mapping workshop

juli 3, 2021 admin 0

Customers nowadays expect a consistently positive experience when interacting with companies, products and services. If organizations really desire to meet or exceed these expectations, they need to rethink and adapt the outside-in perspective. In other words, they need to walk in their customer’s shoes and understand how they are really experiencing the customer journey and what they are feeling at each transactional touchpoint.

Startup leading in cx

Startups Leading The Way With CX

juni 26, 2021 admin 0

Customer-centric startups have a competitive advantage from day one. As they grow and adapt with customers in mind, they create meaningful products, strong experiences and loyal customers.

Supporting the customer

The Favorite CX Metric Of The Top CX Industry Leaders

juni 17, 2021 admin 0

Today, brands are focused on establishing a relationship with customers and look beyond the activity-based process of winning the customers’ hearts. This new outlook has also evolved the customer experience metrics that matter most than ever and will continue to drive the organizations’ customer-engagement operations.

Journey Mapping

4 Strategies to Simplify the Customer Journey

juni 12, 2021 admin 0

four strategies to ensure simplicity is baked into every aspect of the customer’s journey: identify and communicate what simplicity means to your organization, look beyond product development to find ways to simplify throughout the customer journey, embrace internal complexity to achieve external simplicity, and remember that while simplicity is often necessary, it isn’t always the answer.

EX = CX

Being Customer-centric Starts With Employee Experience

juni 8, 2021 admin 0

All business units depend on the creativity, productivity and attitude employees bring to the workplace. Treating your employees like your No. 1 customer can help you improve the employee experience (EX), build a customer-centric company and capture more revenue.

CX Manager

The 7 habits of highly effective CX leaders

mei 27, 2021 admin 0

Stephen R. Covey’s bestseller ‘The 7 Habits of Highly Effective People’ is one of the most influential business books of all times, selling more than 40 million copies and inspiring and transforming leaders all over the world. Coming across an infographic with these 7 habits recently, it struck me that they were so fundamental of successful human behaviour that they were perfectly applicable to people responsible for customer experience as well.