BX

What is brand experience?

mei 10, 2022 admin 0

A positive brand experience rarely results from just one interaction. Companies need to adopt a joined-up approach so that every interaction with a consumer produces those same warm feelings of brand belonging.

The death of CX

Is Customer Experience Dying? The Pioneers of CX Discuss

november 1, 2021 admin 0

Is Customer Experience dying? Maybe it is. At the very least, Customer Experience is dying as we know it. I recently discussed whether Customer Experience is dying on LinkedIn Live with two other Customer Experience champions, Joe Pine, co-author of The Experience Economy, and Lewis Carbone…

Customer Journey Map

Customer Experience in a Post-COVID World

september 21, 2021 admin 0

According to IWFM, CX is a combination of customer care and customer service. It follows the end-to-end journey a customer is taken on, combining all the physical and emotional elements and attributes within service & care at every step of the way.

CX success starts with understanding employee experience

augustus 17, 2021 admin 0

Better employee experiences make for better customer experiences. According to research from Oxford University, workers are 13 percent more productive when they are happy, which should ultimately empower them to do better work. Patrick Lencioni, the author of The Truth About Employee Engagement, believes that employees want to matter and feel that their work is having an impact on the organization.

10 Digital Customer Experience Trends to Watch For in 2021

augustus 12, 2021 admin 0

Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better. The good news is that Forrester predicts that 25% of brands will have significant advances in the quality of their customer experience in the year 2021.

10 Proven Strategies to Manage and Exceed Customer Expectations

augustus 9, 2021 admin 0

Your marketing strategies should greatly focus on consumer expectations. Knowing what your customer needs will help you to build improved products and to attract your targeted audience. The client expectations are typically based on actions brands show when they interact with a company.