Anticipating your customers’ needs and delivering innovative solutions that tackle their pain points are not easy tasks. But our report can help guide your marketing campaigns and business plans.
A journey map is a visual representation of your end-to-end customer experience. Think of a journey map as a diagnostic tool. In this light, customer journey mapping tools include a variety of communications methods that empower the “customer experience doctor” to present the diagnosis to stakeholders in an easy-to-understand way.
Customers have the ability to transform all the aspects of your company and make your business better if you carefully listen to the insights they provide. Think about the highly precise and urgent goals and begin with one simple, clear method to collect customer feedback before you expand to the more complex tactics like testing and analytics.
Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.
Amazon grew into the behemoth it is today in part as a result of an obsession with its customers. Many of the lessons the company learned along the way can benefit your business too, says John Rossman, a former Amazon executive. Rossman just released the third edition of The Amazon Way,a book aimed at helping business owners translate Amazon’s unique culture and management practices into usable opportunities.
Customer loyalty programs are ubiquitous, accounting for more than 3.3 billion memberships in the United States alone. And they can confer tremendous advantage: Members are more likely than others to buy from a retailer whose program they belong to, they visit the website or store more frequently, and they are more likely to download the retailer’s app, follow or otherwise engage with the retailer on social media, and recommend it to family and friends.