The Importance of Social Media for Customer Retention
Marketers of the biggest brands will tell you that customer retention plays a key role in the profitability and growth of companies.
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How to master the new rules of vendor-customer relationships
Success Chain’s Jason Whitehead explains why the advent of the subscription business model and the explosion of the customer success discipline has redistributed the power in the customer-vendor relationship.
8 Consumer And Customer Experience Trends In 2022
Our world is changing rapidly, and so too are consumer expectations. Therefore, if your business wants to continue to add real value and solve customers’ problems….
Customer Journey Mapping Tools in 2021
A journey map is a visual representation of your end-to-end customer experience. Think of a journey map as a diagnostic tool. In this light, customer journey mapping tools include a variety of communications methods that empower the “customer experience doctor” to present the diagnosis to stakeholders in an easy-to-understand way.
Customer Feedback: Know Its Significance, Plus 7 Different Ways of Collecting
Customers have the ability to transform all the aspects of your company and make your business better if you carefully listen to the insights they provide. Think about the highly precise and urgent goals and begin with one simple, clear method to collect customer feedback before you expand to the more complex tactics like testing and analytics.
4 reasons customers dump you – and how to prevent it
Customers are surrounded by options – even in the confines of their homes and home offices. But they’ll only dump you if you make one of these missteps.
How to Build Customer-Centric Culture
Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.
4 Customer Service Secrets You Should Steal From Amazon
Amazon grew into the behemoth it is today in part as a result of an obsession with its customers. Many of the lessons the company learned along the way can benefit your business too, says John Rossman, a former Amazon executive. Rossman just released the third edition of The Amazon Way,a book aimed at helping business owners translate Amazon’s unique culture and management practices into usable opportunities.
Why Customer Loyalty Programs Can Backfire
Customer loyalty programs are ubiquitous, accounting for more than 3.3 billion memberships in the United States alone. And they can confer tremendous advantage: Members are more likely than others to buy from a retailer whose program they belong to, they visit the website or store more frequently, and they are more likely to download the retailer’s app, follow or otherwise engage with the retailer on social media, and recommend it to family and friends.
Thriving in a New Era of Customer Conversations
As frenetic as 2020 was, 2021 is presenting the business world with a new set of circumstances and nuances to navigate Source: Thriving in a […]