I’m a long-time advocate for Customer Relationship Management, both the business strategy and the supporting software. And each year I perform an industry assessment on how CRM is evolving.
When you’re looking for the best CRM software, it’s important to think about your growth strategy. Customer-focused, relationship-driven growth is essential.
CRM, of course, stands for customer relationship management, and that is exactly where its value lies: managing and supporting external customer relationships while simultaneously integrating […]
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