More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed.
Forget about advertising. Think about how your products affect your customer’s life, serving their needs and desires. Write content that’s relevant in an obvious way to your customers — else you’ll lose their interest.