The frictionless customer journey in banking starts with text messaging

The ability to provide a frictionless digital customer experience is emerging as a critical factor in attracting and keeping customers. It is fast becoming the way for financial service providers, fintechs and banks alike, to differentiate themselves from their competitors.

5 Things You Must Do to Become a True Digital Banking Competitor

It’s not easy anymore to ensure the success of digital financial services among thousands of competitors. Even some fintech challengers struggle to stand apart in a marketplace where functionality alone is not enough. But incorporating psychological and emotional elements into the design process in a graduated sequence will assure a market fit based on value.