I’m a long-time advocate for Customer Relationship Management, both the business strategy and the supporting software. And each year I perform an industry assessment on how CRM is evolving.
Two-years into the pandemic, the psychological contract between employees and employers has been changed forever. The changes in the way individuals work have not only changed their expectations, people are actively looking to join organisations capable of addressing their unique needs.
Survey of ActiveCampaign customers reveals those focused on customer experience automation (CXA) expected to significantly outgrow businesses leveraging legacy automation tools
On its face, a 98 percent open rate is a pretty incredible stat. It’s no wonder more and more businesses are using SMS to reach their customers. But just because your customers are seeing your messaging,
Success Chain’s Jason Whitehead explains why the advent of the subscription business model and the explosion of the customer success discipline has redistributed the power in the customer-vendor relationship.
De consument van vandaag verdrinkt bijna in een zee van (informatie over) producten. De ‘magie’ die gepaard gaat met het vinden van iets onverwachts is bijna volledig verdwenen.
Our world is changing rapidly, and so too are consumer expectations. Therefore, if your business wants to continue to add real value and solve customers’ problems….
Covid-19 has changed the economy dramatically over the past two years. Businesses must adapt to survive a post-pandemic future in 2022. Be prepared. Over the …
Have you ever felt out of place when shopping for clothes online because you couldn’t relate to the body type projected on the screen?