What is brand experience?
A positive brand experience rarely results from just one interaction. Companies need to adopt a joined-up approach so that every interaction with a consumer produces those same warm feelings of brand belonging.
Evolving beneficiaries of Customer Relationship Management in 2022
I’m a long-time advocate for Customer Relationship Management, both the business strategy and the supporting software. And each year I perform an industry assessment on how CRM is evolving.
Five ways to improve employee experience in 2022
Two-years into the pandemic, the psychological contract between employees and employers has been changed forever. The changes in the way individuals work have not only changed their expectations, people are actively looking to join organisations capable of addressing their unique needs.
Companies that Automate their Customer Experience Expect to Double in 2022
Survey of ActiveCampaign customers reveals those focused on customer experience automation (CXA) expected to significantly outgrow businesses leveraging legacy automation tools
Top five customer engagement trends of 2022
On its face, a 98 percent open rate is a pretty incredible stat. It’s no wonder more and more businesses are using SMS to reach their customers. But just because your customers are seeing your messaging,
How to master the new rules of vendor-customer relationships
Success Chain’s Jason Whitehead explains why the advent of the subscription business model and the explosion of the customer success discipline has redistributed the power in the customer-vendor relationship.
10 Customer Experience trends voor 2022
De consument van vandaag verdrinkt bijna in een zee van (informatie over) producten. De ‘magie’ die gepaard gaat met het vinden van iets onverwachts is bijna volledig verdwenen.
8 Consumer And Customer Experience Trends In 2022
Our world is changing rapidly, and so too are consumer expectations. Therefore, if your business wants to continue to add real value and solve customers’ problems….
Top 10 Changes Your Business Needs to Be Ready for in 2022
Covid-19 has changed the economy dramatically over the past two years. Businesses must adapt to survive a post-pandemic future in 2022. Be prepared. Over the …