The end of the omnichannel era door adminGeplaatst opfebruari 15, 2021februari 16, 2021The end of the omnichannel eraOmnichannel has emerged as one of the main promises of companies to improve the user experience. Basically, the strategy consists of allowing the customer to make choices according to his purchase profile and how he prefers to be served. Although the objective is very clear and the concept very simple, it was never really adopted by companies.