Survey of ActiveCampaign customers reveals those focused on customer experience automation (CXA) expected to significantly outgrow businesses leveraging legacy automation tools
De consument van vandaag verdrinkt bijna in een zee van (informatie over) producten. De ‘magie’ die gepaard gaat met het vinden van iets onverwachts is bijna volledig verdwenen.
Over the next five years, the way businesses engage with customers will undergo a significant shift. Some companies are adapting well, while the rest will be left behind. Here are several critical trends and how companies can plan for a changing landscape.
Five fundamental principles retailers should understand in order to differentiate in e-commerce and benefit from the massive surge in traffic caused by the pandemic.
If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs).
With the acceleration of digitalization caused by the pandemic and the consumerization of business tools such as Zoom, buyers are now more independent, demanding and even empowered to switch services if the experience isn’t up to their standards.
Once you are familiar with your customers’ most common pain points, you will have a better idea of the types of messages that will help them overcome issues, navigate tricky features, and ultimately, achieve success with your product or service.