Sustainable

Changes in buyer demographics of B2B companies and technological advancements have impacted the B2B eCommerce industry. Millennials are more digitally savvy and dependent on technology, while Gen X buyers have taken up most leadership roles. As a result, B2B eCommerce has experienced remarkable growth, and the industry keeps evolving every day. The B2B customer of today shops on eCommerce sites and appreciates convenience, speed, security, and personalization.