Managing change

7 steps to effective CX change management

juni 2, 2023 admin 0

When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues.

CX Manager

The 7 habits of highly effective CX leaders

februari 3, 2023 admin 0

Stephen R. Covey’s bestseller ‘The 7 Habits of Highly Effective People’ is one of the most influential business books of all times, selling more than 40 million copies and inspiring and transforming leaders all over the world.

Content strategy

Align Customer Journeys and Content Strategy

augustus 5, 2021 admin 0

More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed.

Future of sales

The Five Unmistakable Trends That Will Define the Future of Sales.

juli 25, 2021 admin 0

The Five Unmistakable Trends that will Define the Future of Sales. The sales profession is in transition. It’s shifting from an offline, seller-driven, push-based model toward a digital-first, data driven and buyer-focused response. Those sellers who adjust to buyer preferences, behaviors and purchase processes will outperform those that do not.

Employee Engagement

An Employee Experience Tool To Empower EX Excellence

juli 13, 2021 admin 0

The value of customer experience (CX) design and management has been well-established. And CX maturity models have been used for several years to guide, measure, and improve companies’ performance on CX. Now that businesses are waking up to EX as an equally valuable organizational competence, an EX Maturity Model is needed.

Voice content

How to Let Your Customer Experience Speak for Itself With Voice Content

juli 2, 2021 admin 0

Users increasingly expect their customer experiences to have a voice component, whether on a smartphone, on websites, or on a full-fledged voice assistant. The relative ease of use of voice assistants like Google Home and Amazon Alexa is engendering a significant paradigm shift away from page- and screen-bound brand experiences toward those increasingly mediated by audio, sound and voice.