Content strategy

Align Customer Journeys and Content Strategy

augustus 5, 2021 admin 0

More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed.

Future of sales

The Five Unmistakable Trends That Will Define the Future of Sales.

juli 25, 2021 admin 0

The Five Unmistakable Trends that will Define the Future of Sales. The sales profession is in transition. It’s shifting from an offline, seller-driven, push-based model toward a digital-first, data driven and buyer-focused response. Those sellers who adjust to buyer preferences, behaviors and purchase processes will outperform those that do not.

Employee Engagement

An Employee Experience Tool To Empower EX Excellence

juli 13, 2021 admin 0

The value of customer experience (CX) design and management has been well-established. And CX maturity models have been used for several years to guide, measure, and improve companies’ performance on CX. Now that businesses are waking up to EX as an equally valuable organizational competence, an EX Maturity Model is needed.

Voice content

How to Let Your Customer Experience Speak for Itself With Voice Content

juli 2, 2021 admin 0

Users increasingly expect their customer experiences to have a voice component, whether on a smartphone, on websites, or on a full-fledged voice assistant. The relative ease of use of voice assistants like Google Home and Amazon Alexa is engendering a significant paradigm shift away from page- and screen-bound brand experiences toward those increasingly mediated by audio, sound and voice.

Socials

6 Ways to Step Up Your Customer Service

juni 10, 2021 admin 0

Customers are what make any business flourish and with a lack of consumer satisfaction, retention of business activities is nearly impossible. Customer satisfaction, in turn, has a major role to play in the growth and success of any organization or business as attracting customers is a one-time activity but retention is a continuous cycle that requires time, effort, and dedication.

Mapping the customer journey

Journey Mapping Mistakes to Avoid

juni 3, 2021 admin 0

The benefits of customer journey maps – static and living – can be transformational for both your organization and your customers. But your maps won’t lead to an increase in customer loyalty or company earnings if your journey mapping process is flawed.