Deployed intelligently, discounts are valuable tools in the battle for customers’ online spending, acting as important triggers for purchases and upsells. Intense competition, however, means many retail organizations use discounts in ways that undermine revenues.
Customer journeys are as individual as customers. Every customer has different needs, preferences, knowledge, information, and another way for resolving issues. In brief, everyone has a context of their own. Customer journeys are often non-linear and move across different devices. In between there very well might be some offline steps. Customer journeys are a sequence of mutual interactions or engagements towards a goal. They can, in fact, be compared to conversations, which are also not linear.
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