Customer Trends

Top five customer engagement trends of 2022

januari 31, 2022 admin 0

On its face, a 98 percent open rate is a pretty incredible stat. It’s no wonder more and more businesses are using SMS to reach their customers. But just because your customers are seeing your messaging,

CX power

10 Stats That Show The Power Of The CX Industry

augustus 30, 2021 admin 0

CX has grown in recent years to become a primary driver of growth, customer satisfaction and loyalty and employee engagement. The industry and discipline have become too powerful for companies to ignore, so much that companies that don’t prioritize customer experience run the risk of becoming obsolete.

B2B commerce

9 e-Commerce Trends for B2B in 2021

juli 31, 2021 admin 0

Changes in buyer demographics of B2B companies and technological advancements have impacted the B2B eCommerce industry. Millennials are more digitally savvy and dependent on technology, while Gen X buyers have taken up most leadership roles. As a result, B2B eCommerce has experienced remarkable growth, and the industry keeps evolving every day. The B2B customer of today shops on eCommerce sites and appreciates convenience, speed, security, and personalization.

Customer Metrics

Top 40 customer experience statistics to know in 2021

juli 16, 2021 admin 0

More customers are prioritizing experiences above all else when picking between brands. As a result, closing the customer experience gap – the difference between what customers expect from their experiences, and how well a brand believes they are meeting these expectations – only becomes more critical. After all, studies continually show how delivering top-notch marketing, care, and commerce experiences at all touchpoints, while always putting customers’ needs first, can significantly impact your bottom line.

Digital Marketing

The Future of Marketing: Digital Marketing as a Game Changer

juni 15, 2021 admin 0

Digital Marketing as a Game Changer. There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity born of the current situation, giving us an indication of what the future might look like.

DX

The difference between CX and DX and why they matter in ecommerce

mei 19, 2021 admin 0

We talk a lot about CX (customer experience) and DX (digital transformation) in ecommerce, especially since the pandemic pushed retailers to focus more on digital channels and customers encountered some rocky experiences during the abrupt shift. Both CX and DX are crucial to merchant success, but digital transformation and customer experience aren’t synonymous.