Customer-centric Culture

How to Build Customer-Centric Culture

augustus 1, 2021 admin 0

Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.

Supporting the customer

The Favorite CX Metric Of The Top CX Industry Leaders

juni 17, 2021 admin 0

Today, brands are focused on establishing a relationship with customers and look beyond the activity-based process of winning the customers’ hearts. This new outlook has also evolved the customer experience metrics that matter most than ever and will continue to drive the organizations’ customer-engagement operations.