4 key components of marketing to the Gen-Z digital consumer
Lessons for brands from a young student and digital native Digital systems have revolutionized much more than businesses and technology. By enabling global interactions and […]
mindset
Using data to inform customer journey planning from a cultural perspective
Organisations have long relied heavily on behavioural data to segment their target markets. But audience segmentation and customer journey planning of the future will demand more from marketers. They’ll need to know who their audience is and what inspires them as individuals.