Customer experience in the digital age

In today’s day and age, business leaders must be aware of how to improve the customer experience and understand customer requirements in order to improve their experience and boost operational efficiencies across the board. Martin Taylor, Deputy CEO and Co-founder at Content Guru, says CIOs need to use data to drive enhanced collaboration across the enterprise in order to exceed customer expectations and stay one step ahead of the demand.

5 Things You Must Do to Become a True Digital Banking Competitor

It’s not easy anymore to ensure the success of digital financial services among thousands of competitors. Even some fintech challengers struggle to stand apart in a marketplace where functionality alone is not enough. But incorporating psychological and emotional elements into the design process in a graduated sequence will assure a market fit based on value.