The typical support “strategy” is to let common issues roll in for your support team to address. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand.
Artificial intelligence is proving to be most valuable when it is applied to rote, predictable functions. At first blush, this may not sound like an ideal fit for customer relations management (CRM), but keeping customers happy requires a lot of tedious work.
74% of senior executives believe that customer experience impacts the willingness of a customer to be a loyal advocate. If you want your customers to stay loyal, you have to invest in their experience!
Customers are what make any business flourish and with a lack of consumer satisfaction, retention of business activities is nearly impossible. Customer satisfaction, in turn, has a major role to play in the growth and success of any organization or business as attracting customers is a one-time activity but retention is a continuous cycle that requires time, effort, and dedication.
Introduction Industry uses a variety of terms – Customer Experience Management, Customer Feedback Management, Conversational Intelligence, Voice of the Customer, or just CX – to describe the collection of processes a…