Here’s a question for employee communicators: If companies with a laser focus on customer experience can outperform those that don’t, shouldn’t you focus your comms strictly through the experience lens of your customers — your employees?
Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.
The value of customer experience (CX) design and management has been well-established. And CX maturity models have been used for several years to guide, measure, and improve companies’ performance on CX. Now that businesses are waking up to EX as an equally valuable organizational competence, an EX Maturity Model is needed.
Employee engagement defines the emotional commitment and sense of responsibility that an employee carries towards his/her organisation, its goals and visions. The repercussions of the Covid-19 pandemic have urged employees to shift to working right from their dwelling places. This has impacted their work lives in both positive and negative directions.