Customer experience and the other side of the equation – employee experience (EX). The two do not exist in isolation, and although it might seem a bit counterintuitive, CX Day should prompt business leaders to consider the value of EX, too.
Customer experience is a complex relationship between your company and your customers. The most successful companies out there are defined by the customer experience that they offer. For an approach to be effective, a company must take care to account for every element of the customer experience.