Customer buying habits are placing pressure on companies to become more sustainable. With customers exercising more buying power than ever, companies are evaluating consumer behavior to inform their efforts to build and preserve customer loyalty.
Changes in buyer demographics of B2B companies and technological advancements have impacted the B2B eCommerce industry. Millennials are more digitally savvy and dependent on technology, while Gen X buyers have taken up most leadership roles. As a result, B2B eCommerce has experienced remarkable growth, and the industry keeps evolving every day. The B2B customer of today shops on eCommerce sites and appreciates convenience, speed, security, and personalization.
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