Seven Digital Experimentation Principles that are Impacting Customer Experience & Your Bottom-line

Customer Experience can be challenging unless you have the right resonation with customers, users, and employees. Experience design and business transformation initiatives can require time, effort, and finances.

Adapting customer experience in the time of coronavirus

In a short period of time, COVID-19 has overwhelmed lives and livelihoods around the globe. For vulnerable individuals and the customer teams that serve them, it has also forced a rethinking of what customer care means. Suddenly, examinations of customer journeys and satisfaction metrics to inform what customers want have given way to an acute urgency to address what they need.

5 Things You Must Do to Become a True Digital Banking Competitor

It’s not easy anymore to ensure the success of digital financial services among thousands of competitors. Even some fintech challengers struggle to stand apart in a marketplace where functionality alone is not enough. But incorporating psychological and emotional elements into the design process in a graduated sequence will assure a market fit based on value.