The Five Unmistakable Trends that will Define the Future of Sales. The sales profession is in transition. It’s shifting from an offline, seller-driven, push-based model toward a digital-first, data driven and buyer-focused response. Those sellers who adjust to buyer preferences, behaviors and purchase processes will outperform those that do not.
As more and more companies are adopting digital transformation owing to the significant perks it brings, it is important to be structured and goal-oriented about it. Digital transformation is not a destination that can be reached once and for all. Instead, it is an ongoing journey that demands a commitment to adhere to changing marketing dynamics and to adopt any digital disruptors that come across the way.
Artificial intelligence is proving to be most valuable when it is applied to rote, predictable functions. At first blush, this may not sound like an ideal fit for customer relations management (CRM), but keeping customers happy requires a lot of tedious work.
‘Employee experience’ has become the buzzword in board meetings, transcending boundaries of HR duties, and adding a meaningful dimension to the smooth functioning and optimum organizational growth.
In our fast-changing digital landscape, a good user experience is no longer a nice-to-have, it is a decisive competitive advantage. Gartner states that to succeed in the…
Customer experience now the top technology priority. A focus on CX implementations helps companies see greater rewards. Focus is the key word here. ‘A lag in consensus building negatively impacts time to market.’
Digital Marketing as a Game Changer. There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity born of the current situation, giving us an indication of what the future might look like.
Introduction Industry uses a variety of terms – Customer Experience Management, Customer Feedback Management, Conversational Intelligence, Voice of the Customer, or just CX – to describe the collection of processes a…
In 2018, PwC research found that 82% of U.S consumers felt the need for more human interaction in their digital experiences. Let’s think about that for a…
From small local boutiques to iconic department stores, no corner of the retail sector has been untouched by the COVID-19 pandemic, and the separation between…