Digital Transformation

5 benefits of developing a digital transformation strategy

november 5, 2021 admin 0

More business is conducted online than ever, and companies that recognize the need to develop a digital transformation strategy to meet Millennials and younger people where they are can benefit. Companies and institutions of every size have been affected …

10 Digital Customer Experience Trends to Watch For in 2021

augustus 12, 2021 admin 0

Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better. The good news is that Forrester predicts that 25% of brands will have significant advances in the quality of their customer experience in the year 2021.

The missing link: Customer engagement and KPI’s

augustus 12, 2021 admin 0

We are living in an era that demands right brained thinking and actions around engagement and CX. But even customer engagement has to be measured. Steve Bocska, CEO of PUG Interactive, has figured out how to measure engagement — and he may be onto something.

B2B commerce

9 e-Commerce Trends for B2B in 2021

juli 31, 2021 admin 0

Changes in buyer demographics of B2B companies and technological advancements have impacted the B2B eCommerce industry. Millennials are more digitally savvy and dependent on technology, while Gen X buyers have taken up most leadership roles. As a result, B2B eCommerce has experienced remarkable growth, and the industry keeps evolving every day. The B2B customer of today shops on eCommerce sites and appreciates convenience, speed, security, and personalization.