4 key components of marketing to the Gen-Z digital consumer
Lessons for brands from a young student and digital native Digital systems have revolutionized much more than businesses and technology. By enabling global interactions and […]
DATA
What are consumer insights?
Consumer insights are analyzes used by businesses to summarize how their audience thinks and feels. By analyzing human behaviors, companies can spot ways to optimize their service to better meet customer needs.
The Five Unmistakable Trends That Will Define the Future of Sales.
The Five Unmistakable Trends that will Define the Future of Sales. The sales profession is in transition. It’s shifting from an offline, seller-driven, push-based model toward a digital-first, data driven and buyer-focused response. Those sellers who adjust to buyer preferences, behaviors and purchase processes will outperform those that do not.
3 roadblocks to being customer-centric
Developing customer-centricity requires many companies to rethink how they approach their business: Rather than seeing service flow as a straight line from their business to their customers, service delivery must be at the core. Every department and individual needs to understand their role in the CX — no matter their distance from the end-user. Ensure everything, from business modeling to revenue growth strategy, centers on the customer.
How to Use Enterprise Data to Build Your Customer Journey Map
In today’s post-COVID world, customer loyalty is more open than ever before. The pandemic caused consumers everywhere to try new brands, experiment with new modes and channels for shopping, and adopt new products and solutions that they might not have considered before. Both consumers and B2B buyers have been forced by circumstances to break out of their old shopping habits, and they haven’t yet fully settled into new ones.
AI brings promise and peril to customer relations management
Artificial intelligence is proving to be most valuable when it is applied to rote, predictable functions. At first blush, this may not sound like an ideal fit for customer relations management (CRM), but keeping customers happy requires a lot of tedious work.
Context and Relevance: Two Cornerstones of CX Success
In today’s “always-on” economy, businesses need to offer customers the best possible experience, but most marketing or engagement solutions struggle with exactly that – they were built to scale a company’s messages and send them further and wider – not to dive in deep with specific individuals, and help those people solve real-world problems.
Customer experience now the top technology priority, but organizations aren’t quite ready
Customer experience now the top technology priority. A focus on CX implementations helps companies see greater rewards. Focus is the key word here. ‘A lag in consensus building negatively impacts time to market.’
The Favorite CX Metric Of The Top CX Industry Leaders
Today, brands are focused on establishing a relationship with customers and look beyond the activity-based process of winning the customers’ hearts. This new outlook has also evolved the customer experience metrics that matter most than ever and will continue to drive the organizations’ customer-engagement operations.
Thriving in a New Era of Customer Conversations
As frenetic as 2020 was, 2021 is presenting the business world with a new set of circumstances and nuances to navigate Source: Thriving in a […]