Tool

Customer Journey Mapping Tools in 2021

oktober 11, 2021 admin 1

A journey map is a visual representation of your end-to-end customer experience. Think of a journey map as a diagnostic tool. In this light, customer journey mapping tools include a variety of communications methods that empower the “customer experience doctor” to present the diagnosis to stakeholders in an easy-to-understand way.

Customer Insights

Startups Don’t Need More Money— They Need More Customer Insights

september 13, 2021 admin 0

Startup studio Wilbur Labs surveyed more than 150 startup founders for their insights about startup failure. When asked for recommendations to prevent failure, the most common answer (given by 30% of founders) urged startups to do more research prior to launch. The advice founders indicated they would give to other aspiring entrepreneurs reflected that the research should focus on understanding customers and their needs.

10 Proven Strategies to Manage and Exceed Customer Expectations

augustus 9, 2021 admin 0

Your marketing strategies should greatly focus on consumer expectations. Knowing what your customer needs will help you to build improved products and to attract your targeted audience. The client expectations are typically based on actions brands show when they interact with a company.

Customer Behaviour

10 Customer Behavior Trends To Keep An Eye On This Year And Beyond

juli 30, 2021 admin 0

The business landscape has changed drastically over the past year. While companies have come to expect that people’s needs will shift constantly based on changing life situations, the customers of 2021 are remarkably different from their predecessors. Increased online shopping options and new methods for connecting virtually are just a few examples of how technology has altered the ways in which customers live and work.

Lending a hand

The support leader’s guide to proactive support

juli 26, 2021 admin 0

The typical support “strategy” is to let common issues roll in for your support team to address. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand.

CXO

Should the Chief Experience Officer Cease to Exist?

juli 22, 2021 admin 0

Thee job of Chief Experience/Customer Officer is used interchangeably within today’s organization and their job should be to conduct all the moving parts of the organization so that they align to the customer’s benefit. They should lead the initiative to connect the customer journey to each department and oversee the initiatives to map out, design, and implement experiences that will provide customers with the most value.