Journey Maps in a Compelling Manner

8 Tips for Presenting Customer Journey Maps in a Compelling Manner

oktober 12, 2021 admin 0

Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.).

Tool

Customer Journey Mapping Tools in 2021

oktober 11, 2021 admin 1

A journey map is a visual representation of your end-to-end customer experience. Think of a journey map as a diagnostic tool. In this light, customer journey mapping tools include a variety of communications methods that empower the “customer experience doctor” to present the diagnosis to stakeholders in an easy-to-understand way.

Customer Journey Map

Customer Experience in a Post-COVID World

september 21, 2021 admin 0

According to IWFM, CX is a combination of customer care and customer service. It follows the end-to-end journey a customer is taken on, combining all the physical and emotional elements and attributes within service & care at every step of the way.

Customer Insights

Startups Don’t Need More Money— They Need More Customer Insights

september 13, 2021 admin 0

Startup studio Wilbur Labs surveyed more than 150 startup founders for their insights about startup failure. When asked for recommendations to prevent failure, the most common answer (given by 30% of founders) urged startups to do more research prior to launch. The advice founders indicated they would give to other aspiring entrepreneurs reflected that the research should focus on understanding customers and their needs.