How Human Values Implementation Can Improve Customer Experience in Financial Services
There are millions of digital products around us, but most of them do not have their own face, and have no story, all of which makes them boring and confusing.
Culture
3 ways to tell if your company values are BS or not
The CEO and cofounder of Auth0 says, “established core values should be something that employees can live up to and can use as a tool […]
Using data to inform customer journey planning from a cultural perspective
Organisations have long relied heavily on behavioural data to segment their target markets. But audience segmentation and customer journey planning of the future will demand more from marketers. They’ll need to know who their audience is and what inspires them as individuals.
A 5-Step Roadmap for Becoming a More Customer-Centric Company
Leading brands are learning to transform operating models and processes that support digital-first customer engagement while exploring opportunities to create value in new ways. It’s a fundamental shift from selling to understanding customers.
How to Build Customer-Centric Culture
Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.
Digital Transformation: 7 Important Questions for Your Organization
As more and more companies are adopting digital transformation owing to the significant perks it brings, it is important to be structured and goal-oriented about it. Digital transformation is not a destination that can be reached once and for all. Instead, it is an ongoing journey that demands a commitment to adhere to changing marketing dynamics and to adopt any digital disruptors that come across the way.
What’s Killing Your Customer Journey? Friction
Your customers are smart. They have endless information at their fingertips. They’re in control with more choices than ever. And they want real and long-term […]