Customer-centric Culture

How to Build Customer-Centric Culture

augustus 1, 2021 admin 0

Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.

Transform into the digital age

Digital Transformation: 7 Important Questions for Your Organization

juli 24, 2021 admin 0

As more and more companies are adopting digital transformation owing to the significant perks it brings, it is important to be structured and goal-oriented about it. Digital transformation is not a destination that can be reached once and for all. Instead, it is an ongoing journey that demands a commitment to adhere to changing marketing dynamics and to adopt any digital disruptors that come across the way.