Content strategy

Align Customer Journeys and Content Strategy

augustus 5, 2021 admin 0

More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed.

Voice content

How to Let Your Customer Experience Speak for Itself With Voice Content

juli 2, 2021 admin 0

Users increasingly expect their customer experiences to have a voice component, whether on a smartphone, on websites, or on a full-fledged voice assistant. The relative ease of use of voice assistants like Google Home and Amazon Alexa is engendering a significant paradigm shift away from page- and screen-bound brand experiences toward those increasingly mediated by audio, sound and voice.