Customer Loyalty

Why Customer Loyalty Programs Can Backfire

juni 13, 2021 admin 0

Customer loyalty programs are ubiquitous, accounting for more than 3.3 billion memberships in the United States alone. And they can confer tremendous advantage: Members are more likely than others to buy from a retailer whose program they belong to, they visit the website or store more frequently, and they are more likely to download the retailer’s app, follow or otherwise engage with the retailer on social media, and recommend it to family and friends.

Improve Customer Experience in 3 Steps

Improve Customer Experience in 3 Steps

mei 6, 2021 admin 0

Understanding the customer is key. That means leveraging journey mapping, customer feedback programs, and behavioral data to evaluate where the journey requires improvements.