Narrow CX Measurements May Be Blinding You
When Gerda Swinkels-Legierse took up her position at Dutch company Grodan in 2018, the company only measured customer complaints and did an NPS survey on an annual basis. Grodan, […]
CEO
The Favorite CX Metric Of The Top CX Industry Leaders
Today, brands are focused on establishing a relationship with customers and look beyond the activity-based process of winning the customers’ hearts. This new outlook has also evolved the customer experience metrics that matter most than ever and will continue to drive the organizations’ customer-engagement operations.
5 Customer Strategies a CEO Should Know
In the battlefied, your victory is defined by deafeating your opponent. In the marketplace, your victory is determined by taking a place in the mind and heart of customer.