How to Manipulate Customers … Ethically

oktober 29, 2021 admin 0

People aren’t fully rational. Environments, whether physical or digital, influence the choices people make and how they behave. Anyone who has followed the cues to socially distance himself or herself from others in a line in a supermarket during the pandemic or ended up donating more money to a charity…

Remote working

Hybrid working: Busting the productivity myth

oktober 26, 2021 admin 0

We are all different. We all have our own personal challenges, work in different ways and care about different things. As cities and offices start to open back up, embracing a hybrid way of working will allow everyone to thrive.


Customer behavior reveals need for sustainability

oktober 20, 2021 admin 0

Customer buying habits are placing pressure on companies to become more sustainable. With customers exercising more buying power than ever, companies are evaluating consumer behavior to inform their efforts to build and preserve customer loyalty.

Journey Maps in a Compelling Manner

8 Tips for Presenting Customer Journey Maps in a Compelling Manner

oktober 12, 2021 admin 0

Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.).