People aren’t fully rational. Environments, whether physical or digital, influence the choices people make and how they behave. Anyone who has followed the cues to socially distance himself or herself from others in a line in a supermarket during the pandemic or ended up donating more money to a charity…
A journey map is a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline.
We are all different. We all have our own personal challenges, work in different ways and care about different things. As cities and offices start to open back up, embracing a hybrid way of working will allow everyone to thrive.
Increasing competition and unpredictable customer behavior are creating new ground rules in business. They are driving strong customer relationships and customer loyalty to take center stage as the new ‘currencies’ that can drive business success.
There are millions of digital products around us, but most of them do not have their own face, and have no story, all of which makes them boring and confusing.
Customer buying habits are placing pressure on companies to become more sustainable. With customers exercising more buying power than ever, companies are evaluating consumer behavior to inform their efforts to build and preserve customer loyalty.
For businesses around the world, the impact of the past two years of change has rested on a few questions. Can employees work productively and efficiently from home?
When you’re looking for the best CRM software, it’s important to think about your growth strategy. Customer-focused, relationship-driven growth is essential.
Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.).