In early 2020 (which seems like a lifetime ago), I wrote about 10 startups that are paving the way with their customer focus. The world has changed drastically since then, but one thing is still certain: customers matter.
Customer-centric startups have a competitive advantage from day one. As they grow and adapt with customers in mind, they create meaningful products, strong experiences and loyal customers.
Here are 10 more startups that are leading the way with customer experience. These startups each connect with customers in unique ways, from offering innovative products and services to staying in tune with feedback and addressing customer frustrations.
1 . Safely Turns Smartphones Into Protective Devices
The majority of women feel unsafe outside their homes, but Safely turned something women carry with them everywhere into an empowering protective device: their smartphone. If something were to happen to a woman, the Safely app automatically sends a notification to her loved ones, activates loud sirens and flashing lights on the phone to ward off perpetrators and starts a livestream.
2 . goodbag Gamifies Sustainable Shopping
Austrian company goodbag makes it easy and convenient for customers to make eco-friendly decisions with its reusable shopping bags made of recycled materials. Each bag has an integrated NFC chip that connects to the goodbag app. Customers simply use their goodbag in a store and open the app to plant a tree, collect plastic waste or access a discount code. Users can see the direct impact of their action in the app as the company works to plant 1 billion trees.
3 . ClusterTruck Simplifies Food Delivery
The entire concept of ClusterTruck is built to address common customer frustrations. As America’s first delivery-only kitchen, ClusterTruck isn’t actually a truck but rather a large ghost kitchen with a diverse menu. Instead of having to order from multiple restaurants to please everyone, customers can place one ClusterTruck order and get everything from burgers to pasta delivered right to their door.
4 . Hopper Helps Customers Travel With Confidence
As consumers get back to traveling in a post-COVID world, they’re also getting back to the anxiety that comes from trip planning. Hopper leverages AI to predict airfare and hotel prices and alert travelers of price drops. The company has noted the pain points from other travel services and eliminated them with a customer-friendly interface and features that help users book with confidence, including refundable tickets and a price freeze option.
5 . Capsule Delivers Same-Day Prescriptions With Mobile App
Capsule is disrupting the pharmaceutical industry with its digital, same-day delivery model. It’s a huge change for anyone who has ever had to wait for an important medication or been stuck in long lines at the pharmacy. With Capsule, customers order their prescriptions through an app and receive them the same day at no additional cost than the copay. Users can also chat with doctors and pharmacists and track all of their dosage and refill information on the app.
6 . Hipcamp Creates A Community Of Campers
Think of Hipcamp as Airbnb for the outdoors. On the site and app, thousands of people list private land for camping and other unique outdoor experiences—anything from tent and RV camping to treehouses, glamping and cabins. The entire company is built to support hosts to grow a profitable business and also connect users with new outdoor adventures, whether it’s across the country or in their neighborhood.
7 . Branch International Brings Loans To Underserved Customers
With offices around the world, Branch International has disrupted the traditional banking and credit card space with finance for the mobile generation. The app leverages data science to offer fast, affordable loans, especially to people who struggle to secure credit through traditional banks. The customer-first approach cuts through red tape to make things as simple and convenient as possible.
8 . Tempo Uses AI To Personalize At-Home Workouts
At-home fitness companies blew up during the pandemic, but Tempo leads the way with customer-focused personalization and ease. Tempo is a full AI-powered home gym that includes a touchscreen and 3D motion-tracking camera to scan and track users as they work out. Users have access to a huge library of workouts and receive personalized feedback and motivation.
9 . Get Supr Combines Two Popular Products For Wellness
In our chaotic world, customers are busy and often stressed. Get Supr is CBD-infused instant coffee created out of a need to reduce anxiety and promote energy. The company makes CBD accessible to customers and puts its products in single-serve packets, making it convenient to use on the go for anyone from busy professionals to backwoods campers.
10 . Vivoo Offers Personalized Nutrition Through Innovative Testing
Vivoo creates a truly unique nutritional experience by using urine samples. Customers urinate on a Vivoo strip, take a photo of it within the Vivoo app and receive personalized nutrition and lifestyle advice. Vivoo’s strips measure a wide variety of health and diet considerations to offer personalized recommendations that can’t be replicated by anyone else.
These startups show that no matter the size or industry, all companies can and should be customer-centric. Building a company around customer experience puts brands on the path to long-term success.