According to a Customer Engagement study we did last year, most companies sped up their digital strategies immediately after the initial pandemic lockdowns in their countries took hold.
Over the next five years, the way businesses engage with customers will undergo a significant shift. Some companies are adapting well, while the rest will be left behind. Here are several critical trends and how companies can plan for a changing landscape.
According to IWFM, CX is a combination of customer care and customer service. It follows the end-to-end journey a customer is taken on, combining all the physical and emotional elements and attributes within service & care at every step of the way.
Bundling products together is a very simple and very old sales tactic. The core of the strategy is to sell two products together at a lower price than the customer would pay had they bought the two products separately.
Customers have the ability to transform all the aspects of your company and make your business better if you carefully listen to the insights they provide. Think about the highly precise and urgent goals and begin with one simple, clear method to collect customer feedback before you expand to the more complex tactics like testing and analytics.
Startup studio Wilbur Labs surveyed more than 150 startup founders for their insights about startup failure. When asked for recommendations to prevent failure, the most common answer (given by 30% of founders) urged startups to do more research prior to launch. The advice founders indicated they would give to other aspiring entrepreneurs reflected that the research should focus on understanding customers and their needs.