Digital Revolution

Redefining The Customer Experience For The Digital Age

augustus 2, 2021 admin 0

With the acceleration of digitalization caused by the pandemic and the consumerization of business tools such as Zoom, buyers are now more independent, demanding and even empowered to switch services if the experience isn’t up to their standards.

Customer-centric Culture

How to Build Customer-Centric Culture

augustus 1, 2021 admin 0

Culture is not executives talking about high level strategy. Equally, it is not your Brand Book. The language surrounding business strategy and brand management assumes a certain level of business acumen not required of every position in an organization. Strategy and branding are business management tools.