The missing link: Customer engagement and KPI’s

augustus 12, 2021 admin 0

We are living in an era that demands right brained thinking and actions around engagement and CX. But even customer engagement has to be measured. Steve Bocska, CEO of PUG Interactive, has figured out how to measure engagement — and he may be onto something.

10 Proven Strategies to Manage and Exceed Customer Expectations

augustus 9, 2021 admin 0

Your marketing strategies should greatly focus on consumer expectations. Knowing what your customer needs will help you to build improved products and to attract your targeted audience. The client expectations are typically based on actions brands show when they interact with a company.

Content strategy

Align Customer Journeys and Content Strategy

augustus 5, 2021 admin 0

More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed.


What are consumer insights?

augustus 4, 2021 admin 0

Consumer insights are analyzes used by businesses to summarize how their audience thinks and feels. By analyzing human behaviors, companies can spot ways to optimize their service to better meet customer needs.