Maand: juli 2021

B2B commerce

9 e-Commerce Trends for B2B in 2021

juli 31, 2021 admin 0

Changes in buyer demographics of B2B companies and technological advancements have impacted the B2B eCommerce industry. Millennials are more digitally savvy and dependent on technology, while Gen X buyers have taken up most leadership roles. As a result, B2B eCommerce has experienced remarkable growth, and the industry keeps evolving every day. The B2B customer of today shops on eCommerce sites and appreciates convenience, speed, security, and personalization.

Customer Behaviour

10 Customer Behavior Trends To Keep An Eye On This Year And Beyond

juli 30, 2021 admin 0

The business landscape has changed drastically over the past year. While companies have come to expect that people’s needs will shift constantly based on changing life situations, the customers of 2021 are remarkably different from their predecessors. Increased online shopping options and new methods for connecting virtually are just a few examples of how technology has altered the ways in which customers live and work.

EX = CX

Employee engagement leads to customer engagement

juli 28, 2021 admin 0

It seems obvious that happy employees create happy customers. But as the world gets back to work post-pandemic, will organizations be able to keep their employees happy, healthy, and engaged in order to create those great customer experiences?

Provide guidance for customers

Four proactive support messages every brand should send

juli 27, 2021 admin 0

Once you are familiar with your customers’ most common pain points, you will have a better idea of the types of messages that will help them overcome issues, navigate tricky features, and ultimately, achieve success with your product or service.

Lending a hand

The support leader’s guide to proactive support

juli 26, 2021 admin 0

The typical support “strategy” is to let common issues roll in for your support team to address. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand.

Future of sales

The Five Unmistakable Trends That Will Define the Future of Sales.

juli 25, 2021 admin 0

The Five Unmistakable Trends that will Define the Future of Sales. The sales profession is in transition. It’s shifting from an offline, seller-driven, push-based model toward a digital-first, data driven and buyer-focused response. Those sellers who adjust to buyer preferences, behaviors and purchase processes will outperform those that do not.

Transform into the digital age

Digital Transformation: 7 Important Questions for Your Organization

juli 24, 2021 admin 0

As more and more companies are adopting digital transformation owing to the significant perks it brings, it is important to be structured and goal-oriented about it. Digital transformation is not a destination that can be reached once and for all. Instead, it is an ongoing journey that demands a commitment to adhere to changing marketing dynamics and to adopt any digital disruptors that come across the way.

CXO

Should the Chief Experience Officer Cease to Exist?

juli 22, 2021 admin 0

Thee job of Chief Experience/Customer Officer is used interchangeably within today’s organization and their job should be to conduct all the moving parts of the organization so that they align to the customer’s benefit. They should lead the initiative to connect the customer journey to each department and oversee the initiatives to map out, design, and implement experiences that will provide customers with the most value.

CX Strategy

Seven steps to future-proof a customer experience strategy

juli 21, 2021 admin 0

In the ‘2021 CX Industry Report’ by UserTesting, it was found that despite the efforts to improve CX, many companies are still in the early stages of establishing their CX practices. Sixty percent of respondents admitted that their organization doesn’t have a formal CX strategy in place or only reacts to issues as they happen.