4 Reasons To Start Measuring User Experience Today
In our fast-changing digital landscape, a good user experience is no longer a nice-to-have, it is a decisive competitive advantage. Gartner states that to succeed in the […]
Maand: juni 2021
Context and Relevance: Two Cornerstones of CX Success
In today’s “always-on” economy, businesses need to offer customers the best possible experience, but most marketing or engagement solutions struggle with exactly that – they were built to scale a company’s messages and send them further and wider – not to dive in deep with specific individuals, and help those people solve real-world problems.
How to Use Content Marketing to Improve Your Brand’s Customer Experience
Forget about advertising. Think about how your products affect your customer’s life, serving their needs and desires. Write content that’s relevant in an obvious way to your customers — else you’ll lose their interest.
Startups Leading The Way With CX
Customer-centric startups have a competitive advantage from day one. As they grow and adapt with customers in mind, they create meaningful products, strong experiences and loyal customers.
A nonprofit HR exec on the 2 things every company should consider when building an inclusive culture
Marsha Bonner is vice president of people and culture at the Urban Resource Institute, a New York City-based nonprofit helping domestic-violence survivors and homeless families, and one of Crain’s Notable LGBTQ Leaders of 2021.
Three Apps That Are Making Customer Experience More Inclusive
In a recent prediction, Forrester described 2021 as the year of inclusive customer experience (CX). “We would be wise to become students of anyone who has special needs because their abilities outshine their disabilities and they bring joy and love into our environment, and that makes us all better off. And, guests have the same experience too.”
What’s Killing Your Customer Journey? Friction
Your customers are smart. They have endless information at their fingertips. They’re in control with more choices than ever. And they want real and long-term […]
Narrow CX Measurements May Be Blinding You
When Gerda Swinkels-Legierse took up her position at Dutch company Grodan in 2018, the company only measured customer complaints and did an NPS survey on an annual basis. Grodan, […]
The support leader’s guide to personal, efficient human support
A look into using automation wisely within customer engagement strategies. A guide to personal, efficient human support. Today, customers’ expectations for fast, personal support are higher than […]
4 Customer Service Secrets You Should Steal From Amazon
Amazon grew into the behemoth it is today in part as a result of an obsession with its customers. Many of the lessons the company learned along the way can benefit your business too, says John Rossman, a former Amazon executive. Rossman just released the third edition of The Amazon Way,a book aimed at helping business owners translate Amazon’s unique culture and management practices into usable opportunities.