How 2020 Is Shaping Customer Engagement Now And In The Future
Customer engagement. It’s a loaded concept in 2021. Why? Mostly because customers expect so much. They want to be engaged personally, on their terms, 24/7. And they don’t want it to be annoying, either. This puts new worries in front of CMOs and has brought privacy and transparency to the center of attention for companies seeking to deliver experiences at the speed of customer demand.