Marketers of the biggest brands will tell you that customer retention plays a key role in the profitability and growth of companies.
A positive brand experience rarely results from just one interaction. Companies need to adopt a joined-up approach so that every interaction with a consumer produces those same warm feelings of brand belonging.
I’m a long-time advocate for Customer Relationship Management, both the business strategy and the supporting software. And each year I perform an industry assessment on how CRM is evolving.
Two-years into the pandemic, the psychological contract between employees and employers has been changed forever. The changes in the way individuals work have not only changed their expectations, people are actively looking to join organisations capable of addressing their unique needs.
Survey of ActiveCampaign customers reveals those focused on customer experience automation (CXA) expected to significantly outgrow businesses leveraging legacy automation tools
On its face, a 98 percent open rate is a pretty incredible stat. It’s no wonder more and more businesses are using SMS to reach their customers. But just because your customers are seeing your messaging,
Success Chain’s Jason Whitehead explains why the advent of the subscription business model and the explosion of the customer success discipline has redistributed the power in the customer-vendor relationship.
De consument van vandaag verdrinkt bijna in een zee van (informatie over) producten. De ‘magie’ die gepaard gaat met het vinden van iets onverwachts is bijna volledig verdwenen.